Rationale

At the start of this brief i wanted to create a publication on how people have dealt with stress of uni in the past year. I started to ask people how they dealt with their stress and the majority of them said alcohol and going out drinking, as i could not create publication promoting drinking to deal with problems and stress of uni I had to reconsider this idea. As so many people said drinking i decided that it was an appropriate idea and response to my findings to create a drink aware leaflet for students. 

When making design Choices i decided that the fold that i have use to be the most appropriate as the design is intricate enough to be engaging but not too intricate to be over complicated, and the sides that unfold one by one are a perfect space to put my content as then it is gradually revealed to not overwhelmed the target audience of students.

I decided to use the colours black, red and white because all the colours work well together and also contrast just enough that they are eye catching. I choose red particularly because of its association with danger and warnings. The typeface that i used was Helvetic Neue Bold on the outside as the fats on the outside were the first things hat the audience saw when unfolding the leaflet, and also the i didn’t want to overwhelm the audience with the content i want to make and impression tht the facts were important, i did this by using the bold text and using Helvetica Neue Regular for the facts on the inside as the text didn’t need to be as hard hitting as i had already got the audiences attention.