To start my idea generation, I created mind maps to collect ideas and themes that could be used to base my idea on. What was important to think about was touch points, the places that the audience would encounter and engage with the promotion of the cider and the cider itself.
The campaign should be humorous to match the outgoing and adventurous nature of the company, but not be too over the to as the design is to promote a cider, not a comedy festival.
These mind maps cover a wide range of possibilities for the final outcomes of this brief but what I would like to base mine on is engaging the audience through integration in the supermarket, bar and even at home through the use of a social media campaign backed up by a selection of in store promotional items.
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