When researching for this brief I decided that most important research was to look at how other companies that sell craft cider promote, and what their approach was to point of sale and packaging.
From this research, I found that the bigger companies like to promote their cider as a family run and made with care in the countryside. Some cider brands are being bolder and braver with their approach and being less traditional.
Most companies opt for an illustration based branding, which reflects their brand and uses that as a promotional point.
I found that no craft cider promotions are interactive they are heavily visually based.
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