breif 1 - vegan chocolate - prototyping and development

Sleeves designed by anna, with input by me: 

small, sleek, bright, makes the most of the space

lots of blank space not being used, vegan logo not obvious

makes logo stand out more, still lots of empty space

makes use of space, vegan logo bright but might get covered on a self in stores

vegan logo more obvious but sleeve too high makes it look cramped

better spacing, vegan logo clear, would be better if sleeve box fit in squares so it framed better.

almond milk logo type face - hevetica neue bold
bar type face - helvetica neue bold
flavour name - absy (found on https://www.dafont.com/abys.font)

After developing the patterns, we decided to experiment with using them as a wrapper with the type and imagery on a sleeve around the wrapper. An important part to our design was making sure the typography was appropriate to the packaging and purpose. We decided to use two different typefaces alongside the cadburys logo, a bold Sans serif Typeface for the almond milk bar title so that it was clear to read and a softer more playful Sans Serif typeface that felt rustic because of its uneven lines for the flavour of the bar.   

Using these two different typefaces automatically created a typographic hierarchy. The colour for each sleeve was selected from the pattern of each bar so that they perfectly complimented each bar and seamlessly matched the wrapper. While experimenting with the sleeves we also experimented with the use of colours and size and placement of the vegan logo. We created three different sleeve designs, two full sleeves one with a green banner for the vegan friendly logo, and one sleeve that was thinner with a large box that contained the typography and imagery. To experiment with these sleeves we produced a mock-up of the chocolate bar with the patterned wrapper on and experimented with the positioning of all the sleeves. While experimenting with the sleeves we received feedback on what people thought worked the best, people really liked the smaller sleeve as it exposed more of the pattern but were concerned where the vegan logo would go. After this feedback on our experimentation we decided too use the thinner sleeve that had the box that contained the typography and imagery in, as this sleeve fit nicely within the squares of the pattern which created the illusion of the sleeve been framed by the wrapper. As the sleeve was smaller then the others, it did not leave room for the vegan friendly logo so to overcome this problem we created round green stickers of the logo that could be placed onto each bar. After creating these we experimented more with the positioning of the sleeve to accommodate for the vegan sticker, the most successful position was with the sleeve slightly above the middle of the bar and the sticker in the top right hand side of the corner. This positioning worked the best as the information was at the top of the bar so could be seen if it was obstructed by shelves in a store while also creating open space at the bottom of the bar to show off the pattern.