After analysing the set brief to create a campaign to make frontier stand out from the crowed lager market, we consider how we could make something that lager most lager brands don’t have. Our research of 25-35 years old in London lead us to believe that it is the age of young professionals and decided that making something that was aimed at the generation they grew up in would be more engaging than your typical lager branding campaign and the predictable sole use of posters and social media. After deducing that the audience was young professionals we considered the type of environment and social conditions in which they would be drinking frontier lager in. As the brand of lager is largely sold in pubs and bars in London we wanted to embrace this and make something aimed at this situation by using what most 25-35 year old young professionals will have on them at all times and rely on greatly. A Mobile phone.
Our idea is to create a pub quiz App that embraces socializing and drinking frontier lager and bringing the out of date classic pub quiz to a new modern format, while also offering other useful services that are currently available on the frontier website. This idea not only makes people feel part of the frontier team, it makes frontier content accessible anywhere.
Some early development of the home screen with the use of a scrolling screen to show information
Development of quiz homescreen
Development of the find your nearest pub location paint.
Icon development for the food pairings page on the homescreen.
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