Brief 1 - vegan chocolate - packing development

To start our design process we came up with our own designs and colour pallet to then review together. The colour pallet I created was based from swatches of images from the flavours that we chose to develop designs for as well as there contrasting colours. With a colour pallet decided we began producing ideas, to the right are my initial design developments of which we chose to keep the almond milk logo as we thought it would be in keeping with the Cadburys brand and be a healthier alternative to dairy milk while still being suitable to vegans. 

type face - hevetica neue bold

These developments were Key to our designs as this was the point when we choice to create our Bar portrait rather then landscape so that it was different to the original Cadburys dairy milk. We spoke about using natural brown paper background to our wrapper as it would it would create a more organic and natural aesthetic to play too vegan traits such as fair trade products. 

Strong points of this design were the size of the almond milk logo and the illustration style of the almonds by Anna. We also liked the mention of been vegan friendly and it been prominent on the design. Although there were strong aspects to these designs we then decided not to pursue with this style as it was too different to the cadburys aesthetic and any image or text we added on top became lost in the textured background. Another key decision that was made at this point in designing was to drop the vanilla latte flavour as it was the least popular of our four chocolate bars as well as dropping the latte part of the almond milk hazel latte chocolate, as we wanted to simplify the flavours so they were not over sophisticated but were still different to what’s currently available on the market.


Further development

zesty orange

hazel nut

palin milk

After further discussion and looking over Anna’s developments we decided to experiment with the use of a repeat pattern of triangles placed together to make squares. A key aspect to this design was the colours as represented the product itself and made the pattern playful and vibrant. To experiment to see if the pattern would work when text is applied we made a bar shaped pattern and applied the typography in a white box to maximise its legibility so that it can clearly communicate its purpose, because the type was still legible, I developed a pattern for each flavour while Anna developed the label and experimented with type composition. Feedback on this design was positive as they liked the similarity between the dairy milk logo and the almond milk logo but were unsure of the colours selected for the pattern as they did not think the browns represented the true colour of a hazel nut latte. The first experiment of pattern used colours that were correct but not accurate to represent the flavour this took a little experimenting with too decide on the final colours. The plain almond milk bar used colours that were taken from images of milk chocolate and almonds so that they were an accurate reflection of the product while looking smooth and chocolatey. The almond milk hazel nut bar used colours also taken from images to be an accurate reflection of the flavour being smooth and nutty. The red colour helps to distinguish this from the plain almond as I used the same browns in both to represent the chocolate element and make a link between both pattern designs, this was carried over to the third pattern for the Zesty orange chocolate bar.