Brief 2 - YCN frontier - brief and first collaborative talk

The frontier brief from YCN was to create a campaign that promotes frontier in the noisy and cluttered world of lager brands. I chose to undertake this brief as it is very open and the list of possibilities is endless for things that could be created. I have decided to work with a student from Leeds Beckett on this project as it would be interesting to explore building a campaign with someone who’s expertise and ideas are different to that of my own. Research that we will need to undertake will include: researching lager brand promotions, the brands history and current promotions, frontiers social media presence, as well as the brands target audience. Primary promotions that we will have to design will be posters, layers as well as social media content these are essential as they are the basic elements that make up a typical marketing campaign.

The first idea sheet explored all possible idea's that we could have for creating a unique marketing campaign. 

The second idea sheet explored in greater detail the idea of a possible application involving an adventure.  

The next idea sheet explored the idea of creating a pub quiz app and the app pages that we would need.

 (Please see submission folder for physical copies)

From these idea sheets, we decided to work on the idea of creating an interactive pub quiz app. Although there were many interesting project ideas such as the app involving adventure we believed we would have greater success creating an app that socially interacted with the user and provided the user with information about Frontier while they were traveling. 

Greater detail on what the app could look and page ideas. 

A sheet on what roles we would take for working on this idea.

(Please see submission folder for physical copies)