To clarify our research and justify that it is needed we created a survey and posted it on vegan Facebook pages as well as the LAU collaborations page, these were appropriate choices as it made sure our results were from a range of different people, vegan and none vegan. From this survey we found that most people buy there vegan chocolate from supermarkets and a very small amount buy from local shops. The survey also clarified that there is a limited choice when it comes to vegan chocolate as over 70% said so, they also agreed that vegan chocolate should be more accessible. Over 80% of the people surveyed would be interested in a almond milk chocolate alternative. These results clarified all our findings to be correct. Flavours that they were most interested in were plain almond milk, almond milk and orange, almond milk hazel nut latte, and Almond Milk vanilla latte. As we wanted to create a range of chocolate, we chose to base our flavours on what the survey found most popular.
audience
When thinking about target audience for my this brief the main focus was at vegans, but with the association of cadburys it could also be for anyone who wanted a healthier option, because of the diversity it was important that i create audience profiles so that i could keep in mind who to aim the product at so that it stayed relevant when designing.
Name: Anna Framer
Age: 21
Sex: Female
Occupation: Graphic Designer
Location: Leeds
Personality: Outgoing, sociable personality, vegan and loves chocolate.
Interests: Arts and crafts, Graphic deign, Illustration, Video games.
Name: Rose Agar
Age: 24
Sex: Female
Occupation: Retail worker
Location: York
Personality: Vegan, Picky eater but loves chocolate
Interests: Art, Tv, Books and dogs
Name: Ryan Hutchneson
Age: 26
Sex: Male
Occupation: Personal trainer
Location: London
Personality: Loves the gym and a healthy lifestyle, outgoing and loves nature
Interests: Gym, nature, camping and vintage cars.
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