Following on from a research and are idea generation we found developments which we found were the most appropriate response to the brief and our intended concept. We used a combination of interesting composition and metallic colours to reflect a luxury feel. To reflect this we used a serif font which was adapted to make it more suitable and gender neutral as we found bold strokes were to masculine, and thin strokes were to feminine. Our typeface is a balance between the two. Overall our collection looks aesthetically pleasing as the type fits together perfectly creating a seamless design which is complimented by the colour combination.
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