studio brief 2 information pack research

After deciding to make a information pack i knew it was important to research information packs so that i had an idea of what they included and the look of them.

The Know Where To Go pack is a simple and effective information pack, all the leaflets, information booklets and infographics are placed inside of one convenient bag shaped folder with clear and effective typography placed upon the front of the bag. What I could see been a problem with this design is if there was a lot of infographics inside of the pack, that it may prove difficult to place back inside of the bag to store the information. 

This information pack is a more traditional design uses a single pocket to hold the infographics inside of the folder, the pocket is built into the center of the design with the use of card to encase and protect the infographic at the center becoming a traditional folder. 

This is an adaptation of the previous traditional design with the implication of more pockets to safely and easily store more information within the information pack, it's possibly a bit too traditional for the design that I'm wanting to create, as I want to create something unique and different that can't be seen as too clinical or unfriendly.
From these designs, I have come across a range of different approaches that I could take in designing my information packs, I would like to create something that in unique and not too clinical as I think this is crucial in order to create an effective care and support pack.