studio brief 2 development of product

patterns 

To begin with I began developing a pattern that consisted of daffodils as this was relevant to my subject matter of Leukaemia as it is the flower which represents cancer. I decided not to chose this pattern as the booklet was for everyone and after some feedback they believed it to be a bit feminine which was not intended, also when discussing this design it was suggested to try making a pattern with blood cells which I trailed. 

Hear is the first design of the blood cell pattern, I created it similar to the daffodils pattern in that it flows across a large area, this was so that the pattern could span across a spread. I then decided upon what colour to create the pattern in.

The first colour that I tried was red because of the cells it represents, but after some feedback they thought that the red was too strong and clinical and that it could create discomfort amongst the reader especially if there a patient. Another suggested that they looked a lot like tablets which would also be too clinical for the booklet that I am trying to create.

Taking this feedback on board I changed the colours of the blood cells so that they were multicolour so that they would be less clinical and not look like tablets. I believe the multicolour was successful in doing this as although you can still tell there blood cells it has become more a pattern and it is far less clinical then before.

The next stage in my design was to create and layout the information that consisted in my Caring for carers publication, the grid consisted of a two column grid and when needed I added quotes and enlarged them so that the important information was more clear and legible.     

The next stage of my design I added titles to the pages and added the pattern in the background which flowed across all pages of the publication. To further use the pattern that I created I placed the pattern in a line under the title of the section to use as a underline of the typography. 

The next stage in my design process was to create a diary section for my publication, this consisted of a similar layout as the pattern still flowed through the background of the spreads. Each section of the Diary consisted of pages that were dedicated to Appointments, Medication, contacts and notes. Each section had a individual design so that they could be used read easily and effectively and understood by anyone. This was so that they could used by anyone, this consisted of clearly marked sections so that medication names, appointment times and contact details all could easily understood.

The back cover to the publication consisted of the same pattern that was used through out the publication, I also placed the NHS and Leukaemia Care logo on the page as I had created the entire publication with the information provided by both parties. After finishing the above design ideas I spoke to a carer to ask of their opinion on the design I had created, the feedback that I received from them was positive as I had covered a lot of information in the publication and the design was very legible and easy to navigate. They also really liked the design that I created for the Diary as they thought that it included the right topics that they usually need to take note of.