Brief 1 - vegan chocolate - project research

Cadbury logo guidelines

http://www.mwtr.com/~/media/Mwtr/com/PDF/Media/brandGuidelines/CadburylogoGuidelines1.pdf

Cadbury chocolate icons

http://www.thedieline.com/blog/2013/12/10/cadbury-dairy-milk.html

talks about how to make package successful

https://99designs.co.uk/blog/tips-en-gb/6-rules-of-great-packaging-design/

guidelines on what should be included on packaging

https://www.food.gov.uk/sites/default/files/trade-info03.pdf

m&m brand book

https://issuu.com/ninapatel/docs/m_m

cadbury have exclusive use of package purple Pantone

https://www.designweek.co.uk/issues/may-2012/cadbury-wins-exclusive-use-of-pantone-2685c-purple/

guidelines for branding of company that own Cadburys
http://ru.mondelezinternational.com/~/media/MondelezCorporate/ru/uploads/downloads/mdlz_guidelines.pdf