Briefs

Brief 1 - Vegan chocolate

On Course Collaboration

Timeframe : Four Months

Brief

The objective of this brief is to research a gap in the market for a product and then design a product range which is suited the chosen gap in the market. After some initial research i decided that i would design a product for the vegan market that would be just as appetising for the everyone vegan or none vegan.  

In this brief I will design the packaging for the chosen product as well as create promotional materials to go along side it. I have decided to collaborate on this brief as i do not have a great knowledge of vegan products and it would greatly benefit the brief working with a fellow student who did, because of this i have chosen to work with Anna. A key part of our research will be to understand the vegan audience by undertaking a survey which will help guide the design process. 

Deliverables 

Range of packing designs

Promotional materials

Collaborative contract

Key Resources 

Websites : 

Cadburys Logo Guidelines: http://www.mwtr.com/~/media/Mwtr/com/PDF/Media/brandGuidelines/CadburylogoGuidelines1.pdf 

Food Packaging Guidelines: https://www.food.gov.uk/sites/default/files/trade-info03.pdf

Books:

Process: 50 product designs from concept to manufacture. (Book) Written by Jennifer Hudson (2008) Publisher: Laurence King Publishing Ltd

Research methods for product design. (Book) Written by Milton, Alex  &  Rodgers, Paul  (2013) Publisher: Laurence King Publishing Ltd

Brief 2 - YCN Frontier

Off Course Collaboration

Timeframe : December to March 

Brief

The frontier brief from YCN was to create a campaign that promotes frontier in the noisy and cluttered world of lager brands. I chose to undertake this brief as it is very open and the list of possibilities is endless for things that could be created. I have decided  to work with a student from Leeds Beckett on this project as it would be interesting to explore building a campaign with someone who’s expertise and ideas are different to that of my own. Research that we will need to undertake will include: researching lager brand promotions, the brands history and current promotions, frontiers social media presence, as well as the brands target audience. Primary promotions that we will have to design will be posters, layers as well as social media content these are essential as they are the basic elements that make up a typical marketing campaign. 

Deliverables 

Promotional materials 

Submission boards

Key Resources

Websites:

YCN brief: https://www.ycn.org/awards/ycn-student-awards/2017-18-ycn-student-awards/briefs/frontier

Frontier Lager: https://www.fullers.co.uk/beer/explore-our-beers/frontier

Fullers: https://www.fullers.co.uk/

Brief 3 - Plant Publication 

Self Directed 

Timeframe : Three months 

Brief

For this brief the aim is to create an engaging magazine aimed at students that promotes the use of plants in the workspace and in homes/accommodations. The magazine needs to include useful tips on how to keep plants and not kill them.

Research that I will need to undertaken will be into the benefits of plants in workspaces and homes, as well as research into how to keep plants alive.

I will also need to find out how many students already have plants and know their benefits as they are my intended audience and without this information my magazine may not be needed. To find my content for the magazine I will be looking into other books and magazines that speak about plants benefits as well as keeping them in the house, I will also research articles and websites that provide similar information as it is important that I get a wide range of resources to have reliable information. 

Deliverables 

Developments

Final publication

Key Resources 

Books:

The New House Plant Expert Paperback – (1991) Publisher: PBI Publications

The Little Book of Cacti and Other Succulents (2017) Publisher Quadrille

Brief 4 - Penguin Random House Book Cover

Small Competition brief 

Timeframe: Two days

Brief

For this brief I intend to complete it as a two day task. I have chosen to complete this in two days as it is a fairly small brief. The cover that I have chosen to design is for the adult non fiction book of A Brief History of Time: From the Big Bang to Black Holes by Stephen Hawking. To complete this brief I will have to research what the books themes are as well as what images/representations would be appropriate. As I do not know what the book is about my response will be limited to what I understand from my basic research as well as be limited to what I can represent in design. A key part of my research will be to look at other design for the books cover as this will help me understand the appropriate use of images/representations. 

Deliverables 

Developments 

Final cover design 

Brief 5 - Clothes Branding

Self directed 

Timeframe: One week

Brief

For this brief i want to explore how i could undertake creating the full spectrum of a indie clothing brand products and marketing, that allows me to use my knowledge of branding and implement it in a professional and realistic way. When undertaking this brief i will have to keep in mind the audience as i need to aim it at the appropriate audience for the brand that i create. Crucial research for this brief will be into indie clothing brands, the types of people who wear them and also relevant items of which i will apply the branding to. I have chosen to complete this brief over one week as i think that it is enough time to create a brand as well as pushing myself to work quickly which is what you would expect within a professional environment, and is how i would like to conduct myself thought out this brief. 

Deliverables 

Developments 

Logo

Mock-ups of products 

Promotional material

Brief 6 - Papergang

Small Competition Brief

Timeframe: Two days

Brief

For this brief i wanted to challenge myself to complete a brief over two days, 

I believe i will need to explore the use of patterns, colour and composition within this brief while keeping in mind the audience that buy the papergang boxes, this will be important to design and its success as the wining design will be made and sold so it has to be practical and attractive. The requirements for this brief are to create a design for the box, a desk pad, a card, a pin, a coaster and gift wrap. 

Deliverables 

Developments

Final outcomes

Submission

Brief 7 - Modernism Lookbook

Self Directed

Timeframe: Two weeks

Brief

For this brief i will be making a volume 2 of a look book that i made for cop2 practical. I have decided to do this as i have a strong interest in modernism and originally the look-book did not live up to its full potential as it was create in a short time window, because of this i intend to update the original look book as well as create a second volume of the book. The intended audience of these look books are students and young professionals who like modernism or who are interested in it as graphic design. The other purpose of the look book is to show that modernism is still about in design and is very strong and popular in graphic design today. 

Deliverables 

Developments 

Prototypes

Final publications 

Key Resources 

Books: 

Modernism.  /  Weston, Richard  (1996) Publisher: Phaidon

Graphic Design and the Modernism Culture https://www.eyerys.com/articles/graphic-design-and-modernism-culture

Naive: modernism and folklore in contemporary graphic design.  /  Hellige, Hendrik  &  Klanten, Robert  (2009) Publisher: Gestalten.

Brief 8 - Posterize 

Self Directed Brief

Timeframe: One week

Brief

The aim of this brief is to create a range of posters that are influenced by the things that i experience throughout the year for ppp. This will included but not be limited to: 

Studio visits, gallery visits, talks, work placements, contact with professionals and professional experience. The posters will then be designed in my personal style of designing which has a heavy influence for Swiss design. I aim to create a minimum of 4 posters so that there is a range of designs from my experiences. 

Deliverables 

Developments

Final Poster Range

Key Resources 

Websites:

Hepworth Art Gallery: Alina Szapocznikow - https://hepworthwakefield.org/whats-on/alina-szapocznikow-human-landscapes/

Tate Liverpool | Tate: http://www.tate.org.uk/visit/tate-liverpool

Light Night Leeds 2017: https://www.visitleeds.co.uk/whats-on/light-night-leeds.aspx