P and H acoustics logo

I was asked to propose a redesign of a logo from the owner of p & h acoustics as they were wanting to drop the acoustics from their name as their business specialises in more than just that now. 

About the business: 

• the business makes modification to cars such as hands-free kits, in-car TVs, stereos and parking sensors. 
• local business in Doncaster 
• the company has only two employees and is self-run.

What the customer wanted from the logo:

• updated design
• something related to cars
• simple and works at any scale
• to be used on a van, letterheads and t-shirts 

Current logo

most of the logos I liked at for inspiration had representational images of thing to do with cars such as the car its self, the speedometer, and even the wheels. 

at the early stage of design, i sent these design to the client to see if i was going in the right direction. 

after this response, I started to develop further from the feedback.

Once again i develop the designs and showed them to the client, they really liked the bottom design with the full oval and suggested using a colour similar to the other designs i showed them. I then added a blue gradient and the client was happy with the design to say that it was the final design.

Evaluation of my experience: 

This brief was a nice small brief that was supposed to have a free reign of design but didnt turn out that way. The client wanted a new clean design but the only designs they liked were too similar to the original design. In the end, the only differences were the splash of colour, loss of acoustics and parts in the oval. Although the brief ended up being not what i expected i still enjoyed working on a brief for a client and having a close relationship with them through the design process made it easier.