Brief 1 - vegan chocolate - chocolate packaging research

After I had conducted my Cadburys research we decided to look into other brands chocolate packaging. In a convocation with Anna we discussed that we would both like to create something that was colourful and playful, similar to the Cadburys packaging and the complete opposite to the packaging of current vegan chocolate, so we looked at packaging that we thought did this. I began looking into chocolate packaging that used colour to its advantage in a grown-up simplistic way. Our favourite packaging was by Doisy and Dam because of its bright colourful patterns that although didn’t represent the flavour the colours were a reference to it. We also liked the design by Loving Earth chocolate because of its large icons that represent the flavour as well as the use of two colours that contrast and compliment each other to also represent the flavour in a subtle yet effective way. These two package designs were the key influences on our designs.