Brief 1- vegan chocolate - survey and audience

survey and results

To clarify our research and justify that it is needed we created a survey and posted it on vegan Facebook pages as well as the LAU collaborations page, these were appropriate choices as it made sure our results were from a range of different people, vegan and none vegan. From this survey we found that most people buy there vegan chocolate from supermarkets and a very small amount buy from local shops. The survey also clarified that there is a limited choice when it comes to vegan chocolate as over 70% said so, they also agreed that vegan chocolate should be more accessible. Over 80% of the people surveyed would be interested in a almond milk chocolate alternative. These results clarified all our findings to be correct. Flavours that they were most interested in were plain almond milk, almond milk and orange, almond milk hazel nut latte, and Almond Milk vanilla latte. As we wanted to create a range of chocolate, we chose to base our flavours on what the survey found most popular. 

audience

When thinking about target audience for my this brief the main focus was at vegans, but with the association of cadburys it could also be for anyone who wanted a healthier option, because of the diversity it was important that i create audience profiles so that i could keep in mind who to aim the product at so that it stayed relevant when designing. 

Name: Anna Framer

Age: 21

Sex: Female

Occupation: Graphic Designer

Location: Leeds

Personality: Outgoing, sociable personality, vegan and loves chocolate.

Interests: Arts and crafts, Graphic deign, Illustration, Video games.

Name: Rose Agar

Age: 24

Sex: Female 

Occupation: Retail worker

Location: York

Personality: Vegan, Picky eater but loves chocolate 

Interests: Art, Tv, Books and dogs

Name: Ryan Hutchneson

Age: 26

Sex: Male

Occupation: Personal trainer 

Location: London

Personality: Loves the gym and a healthy lifestyle, outgoing and loves nature

Interests: Gym, nature, camping and vintage cars.

Brief 1 - vegan chocolate - chocolate packaging research

After I had conducted my Cadburys research we decided to look into other brands chocolate packaging. In a convocation with Anna we discussed that we would both like to create something that was colourful and playful, similar to the Cadburys packaging and the complete opposite to the packaging of current vegan chocolate, so we looked at packaging that we thought did this. I began looking into chocolate packaging that used colour to its advantage in a grown-up simplistic way. Our favourite packaging was by Doisy and Dam because of its bright colourful patterns that although didn’t represent the flavour the colours were a reference to it. We also liked the design by Loving Earth chocolate because of its large icons that represent the flavour as well as the use of two colours that contrast and compliment each other to also represent the flavour in a subtle yet effective way. These two package designs were the key influences on our designs.

brief 1 - vegan chocolate - collaborative talks

below is a mind map of design decisions me and anna started to consider: 

To create a chocolate that was not dark we decided that we could use almond milk instead of the dairy as a substitution for vegans. We also talked about what possible flavours we wanted our chocolate to be. We suggested plain almond milk, almond milk coffee vanilla, almond milk coffee hazelnut, and almond milk with orange. We liked these as there was a range of flavours.

we also talked about what to call the chocolate bars suggestions were :

• cadburys almonds
• almond treat
• almond variety
• almond mix
• almond delights
• almond milk
• almond goodies
• almond satisfaction

Our favourite names were, almond treat, almond milk and almond goodies. We decided on almond milk as it was the smoothest sounding name as well as created a nice like the use of Cadbury association.

to clarify our choices so far we decied to create a survey that we could ask vegans to answer.

brief 1- vegan chocolate - (product packing range)

brief

The objective of this brief is to research a gap in the market for a product and then design a product range which is suited the chosen gap in the market. After some initial research i decided that i would design a product for the vegan market that would be just as appetising for the everyone vegan or none vegan.  

In this brief I will design the packaging for the chosen product as well as create promotional materials to go along side it. I have decided to collaborate on this brief as i do not have a great knowledge of vegan products and it would greatly benefit the brief working with a fellow student who did, because of this i have chosen to work with Anna. A key part of our research will be to understand the vegan audience by undertaking a survey which will help guide the design process. 

vegan chocolate bars research 

To start my research into vegan chocolate packaging I looked at already existing vegan chocolate bars/chocolate bars vegans can eat to collect a idea of what is already on the limited market as well as a look at how vegan chocolate is marketed.

From looking at these I found out :

• there are very limited actual chocolate products for vegans and even fewer options when it came to chocolate that was suitable for vegans. 
• Most of the chocolate I found from this research were milk-less as vegans do not consume milk so most products were dark chocolate options and very few considered using milk alternatives to create milk chocolate suitable for vegans. 
• Only two big brands of chocolate sold dark chocolate that vegans could eat and there was only one chocolate bar called Moo Free that were easily available in some stores. 
• Out of the chocolate available in stores there was no adventures flavours, there was only a milk or dark chocolate option for vegans, this was an issue I had found when speaking to Anna before collaborating on the project, and this conversation was the starting point to our collaboration as she had an insight into what was available to vegan as she is vegan herself. 
• The design of the packaging on the vegan chocolate bars had a limited colour scheme and simple and bland which did not favour the product as the design looked to clearly show it was vegan over enticing the customer with a vibrant design. 

This research confirmed that there was a need for the product design in my eyes, as vegan-ism is becoming more and more popular and food brands are not accommodating for this as well as they should.
cadbury research

After my initial research into vegan chocolate and finding that there is a limited choice of options for them in stores I considered what brands where popular and easily available in most shops, not just supermarkets. The most popular brand that came to mind was cadburys, this brand only has one dark chocolate option but has numerous milk chocolate and nut free options. As they do not have any inventive options for vegans and are sold most retailers I thought that it would be appropriate to design a chocolate bare range with the association of the popular cadbury brand. Another reason why this would be appropriate is that cadburys is not a luxury or expensive brand so it is assessable to everyone.


uses cadbury purple, simple image and 2 logo types


uses cadbury purple, simple image and 2 logo types, also uses more fun colours and creating the impression of a circus


uses cadbury purple, simple image and 2 logo types, all dairy milk with added other flavours

uses cadbury purple, simple image and 2 logo types

 A key part of research into cadburys brand was looking at there existing packaging so that when we started designing we were aware of design traits that cadburys use, such as there signature purple, a golden logo and also the Dairy Milk logo these were consistent throughout many of the Cadbury products. Bright colourful imagery was used were the colour relates to the flavour to entice the customer towards buying each chocolate product and creating an overall fun and playful aesthetic that is welcoming. The Dairy Milk logo is a sub product under the brand and is representative of creamy milky chocolate, this is a clear indication that the chocolate is milk chocolate not dark chocolate. In our product designs I would like to create something as symbolic as this logo so that our product range is as recognisable as Cadburys Dairy Milk, as around a million bars are sold a day!   

Brief 1 - vegan chocolate - project research

Cadbury logo guidelines

http://www.mwtr.com/~/media/Mwtr/com/PDF/Media/brandGuidelines/CadburylogoGuidelines1.pdf

Cadbury chocolate icons

http://www.thedieline.com/blog/2013/12/10/cadbury-dairy-milk.html

talks about how to make package successful

https://99designs.co.uk/blog/tips-en-gb/6-rules-of-great-packaging-design/

guidelines on what should be included on packaging

https://www.food.gov.uk/sites/default/files/trade-info03.pdf

m&m brand book

https://issuu.com/ninapatel/docs/m_m

cadbury have exclusive use of package purple Pantone

https://www.designweek.co.uk/issues/may-2012/cadbury-wins-exclusive-use-of-pantone-2685c-purple/

guidelines for branding of company that own Cadburys
http://ru.mondelezinternational.com/~/media/MondelezCorporate/ru/uploads/downloads/mdlz_guidelines.pdf

P and H acoustics logo

I was asked to propose a redesign of a logo from the owner of p & h acoustics as they were wanting to drop the acoustics from their name as their business specialises in more than just that now. 

About the business: 

• the business makes modification to cars such as hands-free kits, in-car TVs, stereos and parking sensors. 
• local business in Doncaster 
• the company has only two employees and is self-run.

What the customer wanted from the logo:

• updated design
• something related to cars
• simple and works at any scale
• to be used on a van, letterheads and t-shirts 

Current logo

most of the logos I liked at for inspiration had representational images of thing to do with cars such as the car its self, the speedometer, and even the wheels. 

at the early stage of design, i sent these design to the client to see if i was going in the right direction. 

after this response, I started to develop further from the feedback.

Once again i develop the designs and showed them to the client, they really liked the bottom design with the full oval and suggested using a colour similar to the other designs i showed them. I then added a blue gradient and the client was happy with the design to say that it was the final design.

Evaluation of my experience: 

This brief was a nice small brief that was supposed to have a free reign of design but didnt turn out that way. The client wanted a new clean design but the only designs they liked were too similar to the original design. In the end, the only differences were the splash of colour, loss of acoustics and parts in the oval. Although the brief ended up being not what i expected i still enjoyed working on a brief for a client and having a close relationship with them through the design process made it easier. 

Brief 1 - product range packaging

To start my project to create a packing range for a product is started by thinking of gaps in the market for food products this inculded :

• an easy cooking range for bad cooks
• new shape of Pringles (easier to get out) 
• beer aim at women
• cocktails for men
• gluten-free range/nut free range
• vegan chocolate 
• healthy chocolate
• safer egg cartons
• food boxes with all ingredients and recipes for students
• meat packing redesign
• redesign of smart price products

out of these ideas the vegan chocolat idea stuck with me as in a converstation with anna from the course it was clear that there wasnt many options for vegans and i wanted to create something to was accessible with my packing design range. This gave me a purpose to making the packing for vegan chocolate as it could make something that isn't easily available more accessible by my designs. 

After my conversation about it with anna, we decided to work together on this brief as she has a first-hand experience and knowledge of what its like to be vegan and also whats on the market already. Anna also has great illustration skills and likes to use bright colours in her design so this would be beneficial to the product designing process. 

Briefs

Brief 1 - Vegan chocolate

On Course Collaboration

Timeframe : Four Months

Brief

The objective of this brief is to research a gap in the market for a product and then design a product range which is suited the chosen gap in the market. After some initial research i decided that i would design a product for the vegan market that would be just as appetising for the everyone vegan or none vegan.  

In this brief I will design the packaging for the chosen product as well as create promotional materials to go along side it. I have decided to collaborate on this brief as i do not have a great knowledge of vegan products and it would greatly benefit the brief working with a fellow student who did, because of this i have chosen to work with Anna. A key part of our research will be to understand the vegan audience by undertaking a survey which will help guide the design process. 

Deliverables 

Range of packing designs

Promotional materials

Collaborative contract

Key Resources 

Websites : 

Cadburys Logo Guidelines: http://www.mwtr.com/~/media/Mwtr/com/PDF/Media/brandGuidelines/CadburylogoGuidelines1.pdf 

Food Packaging Guidelines: https://www.food.gov.uk/sites/default/files/trade-info03.pdf

Books:

Process: 50 product designs from concept to manufacture. (Book) Written by Jennifer Hudson (2008) Publisher: Laurence King Publishing Ltd

Research methods for product design. (Book) Written by Milton, Alex  &  Rodgers, Paul  (2013) Publisher: Laurence King Publishing Ltd

Brief 2 - YCN Frontier

Off Course Collaboration

Timeframe : December to March 

Brief

The frontier brief from YCN was to create a campaign that promotes frontier in the noisy and cluttered world of lager brands. I chose to undertake this brief as it is very open and the list of possibilities is endless for things that could be created. I have decided  to work with a student from Leeds Beckett on this project as it would be interesting to explore building a campaign with someone who’s expertise and ideas are different to that of my own. Research that we will need to undertake will include: researching lager brand promotions, the brands history and current promotions, frontiers social media presence, as well as the brands target audience. Primary promotions that we will have to design will be posters, layers as well as social media content these are essential as they are the basic elements that make up a typical marketing campaign. 

Deliverables 

Promotional materials 

Submission boards

Key Resources

Websites:

YCN brief: https://www.ycn.org/awards/ycn-student-awards/2017-18-ycn-student-awards/briefs/frontier

Frontier Lager: https://www.fullers.co.uk/beer/explore-our-beers/frontier

Fullers: https://www.fullers.co.uk/

Brief 3 - Plant Publication 

Self Directed 

Timeframe : Three months 

Brief

For this brief the aim is to create an engaging magazine aimed at students that promotes the use of plants in the workspace and in homes/accommodations. The magazine needs to include useful tips on how to keep plants and not kill them.

Research that I will need to undertaken will be into the benefits of plants in workspaces and homes, as well as research into how to keep plants alive.

I will also need to find out how many students already have plants and know their benefits as they are my intended audience and without this information my magazine may not be needed. To find my content for the magazine I will be looking into other books and magazines that speak about plants benefits as well as keeping them in the house, I will also research articles and websites that provide similar information as it is important that I get a wide range of resources to have reliable information. 

Deliverables 

Developments

Final publication

Key Resources 

Books:

The New House Plant Expert Paperback – (1991) Publisher: PBI Publications

The Little Book of Cacti and Other Succulents (2017) Publisher Quadrille

Brief 4 - Penguin Random House Book Cover

Small Competition brief 

Timeframe: Two days

Brief

For this brief I intend to complete it as a two day task. I have chosen to complete this in two days as it is a fairly small brief. The cover that I have chosen to design is for the adult non fiction book of A Brief History of Time: From the Big Bang to Black Holes by Stephen Hawking. To complete this brief I will have to research what the books themes are as well as what images/representations would be appropriate. As I do not know what the book is about my response will be limited to what I understand from my basic research as well as be limited to what I can represent in design. A key part of my research will be to look at other design for the books cover as this will help me understand the appropriate use of images/representations. 

Deliverables 

Developments 

Final cover design 

Brief 5 - Clothes Branding

Self directed 

Timeframe: One week

Brief

For this brief i want to explore how i could undertake creating the full spectrum of a indie clothing brand products and marketing, that allows me to use my knowledge of branding and implement it in a professional and realistic way. When undertaking this brief i will have to keep in mind the audience as i need to aim it at the appropriate audience for the brand that i create. Crucial research for this brief will be into indie clothing brands, the types of people who wear them and also relevant items of which i will apply the branding to. I have chosen to complete this brief over one week as i think that it is enough time to create a brand as well as pushing myself to work quickly which is what you would expect within a professional environment, and is how i would like to conduct myself thought out this brief. 

Deliverables 

Developments 

Logo

Mock-ups of products 

Promotional material

Brief 6 - Papergang

Small Competition Brief

Timeframe: Two days

Brief

For this brief i wanted to challenge myself to complete a brief over two days, 

I believe i will need to explore the use of patterns, colour and composition within this brief while keeping in mind the audience that buy the papergang boxes, this will be important to design and its success as the wining design will be made and sold so it has to be practical and attractive. The requirements for this brief are to create a design for the box, a desk pad, a card, a pin, a coaster and gift wrap. 

Deliverables 

Developments

Final outcomes

Submission

Brief 7 - Modernism Lookbook

Self Directed

Timeframe: Two weeks

Brief

For this brief i will be making a volume 2 of a look book that i made for cop2 practical. I have decided to do this as i have a strong interest in modernism and originally the look-book did not live up to its full potential as it was create in a short time window, because of this i intend to update the original look book as well as create a second volume of the book. The intended audience of these look books are students and young professionals who like modernism or who are interested in it as graphic design. The other purpose of the look book is to show that modernism is still about in design and is very strong and popular in graphic design today. 

Deliverables 

Developments 

Prototypes

Final publications 

Key Resources 

Books: 

Modernism.  /  Weston, Richard  (1996) Publisher: Phaidon

Graphic Design and the Modernism Culture https://www.eyerys.com/articles/graphic-design-and-modernism-culture

Naive: modernism and folklore in contemporary graphic design.  /  Hellige, Hendrik  &  Klanten, Robert  (2009) Publisher: Gestalten.

Brief 8 - Posterize 

Self Directed Brief

Timeframe: One week

Brief

The aim of this brief is to create a range of posters that are influenced by the things that i experience throughout the year for ppp. This will included but not be limited to: 

Studio visits, gallery visits, talks, work placements, contact with professionals and professional experience. The posters will then be designed in my personal style of designing which has a heavy influence for Swiss design. I aim to create a minimum of 4 posters so that there is a range of designs from my experiences. 

Deliverables 

Developments

Final Poster Range

Key Resources 

Websites:

Hepworth Art Gallery: Alina Szapocznikow - https://hepworthwakefield.org/whats-on/alina-szapocznikow-human-landscapes/

Tate Liverpool | Tate: http://www.tate.org.uk/visit/tate-liverpool

Light Night Leeds 2017: https://www.visitleeds.co.uk/whats-on/light-night-leeds.aspx