Age: 43
Hobbies: Cooking, Reading and Yoga
Salary: 18,390
Description: Mother of three, married with full-time employment as a Accounts Payable Clerk, and lives on a strict budget to save for her children future.
Age: 19
Hobbies: Music, photography
Salary: 1500
Description: Full time student studying photography with a part-time job at Costa, has a restricted budget because of student loans.
Age: 26
Hobbies: Clubbing, Dancing and Socializing
Salary: 12,000
Description: Works part-time as a Retail assistant and loves going out on the weekend. Has a small budget as we is saving to go travelling.
Above are brief profiles of users that i identified that would use my app, the target audience is mainly aimed at women. The above profiles all lead busy lives and need to save money or have a low budget for beauty products, this makes them an idea user for my application as it saves them time in their busy life style and also money to help save towards other things.
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