Friday, 13 November 2015

Studio Brief 2 given word - Hesitant

At random i picked out the word Hesitant from a bucket of describing words. This is the word that i now have to design my typeface on, using one of the muller brockmann 9 fonts.
After choosing this word i started by researching different meanings of the word and other words that mean the same thing, to see if this gave me a better idea of how I'm going to represent this in a typeface. So i decide to spider diagram my findings...

In black are the alternative words for hesitant, and then in green are different styles of font that the i though would best represent that word, e.g shy would be a light font, and slow would have very wide letter forms. The most common style of font from this spider diagram is light and small.

After doing the diagram i am going take my findings into consideration when choosing one of the 9 fonts. The font needs to be light or be able to be transformed so it appears light, it also needs to be small or have small aspects to it, possibly lower case.

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