concept talk (group discussion)

Things we decided to do with concept:
Futuristic

Physical money deffo won’t exist.

Alternate future where money does exist - retro future.

Invite - secret ink thing with the light.

Lights

Lasers

Invites for studios 

Have an introduction explaining our ideas projected on to a wall for the side bit.

Some sounds/ dramatic music setting up an atmosphere.
Opening but with black and white text (Identity black and white)

It’s the future but we’re going back. Recycling everything How people at the past looked at the future but looking through a lens like technology doing this.

License to print money - license to print art.

Decide our style. Check current exhibitions going on.

Black and white. Contrasts with the work. Expect to see the typeface on money. Futures going to really be pushed digitally. Openly admit moneys going to be physical.

Fill the stroke, increase stroke to make it thicker - weights.

Make the typeface the key.

When discussing our work with one another it was clear that our designs correlated well, and worked along side each other. One Thing that we decided on was the link of sci-fi/futuristic approach as we found this amusing and created a strong link to all of our work. We found that our designs expressed sharp shapes and a similar typeface and the building that the exhibition was in. In order to keep our designs consistent we decided upon a strict format to which we would follow. This consisted of a typeface, colour scheme, and specific concept. 

-The outlined concept was that of the sci-fi genre.

-We decided that a black and white colour scheme would allow our design to appear informative and would not distract from the art pieces.

-The typeface chosen was that of sevastopol.

We decided upon sevastopol as it is a very angular typeface and thought that is expressed a very high technological approach which was often displayed in sic-if genres, in which we decided we wanted to loose base our theme around. As well as this we thought that the typeface also reflected the structural design of the building.

Stroke and line width was explored, with an agreement that the typeface should work purely in capitals as otherwise it appears extremely difficult to read. Helvetica was also decided on for body text as it created a hight contrast again the complex typeface of sevastopol, and also because it is a very legible and modern typeface.