The brief for penguin adult non-fiction is to design a cover for the book In cold blood, the brief said that the design should “breaks boundaries in the same way that the book did”, as well as being bold or even shocking. The design of the cover needs to remain true to the book, reflecting the book's content. The mandatory requirements for the design is that it included all the cover copy that they have provided as well as being design to a specified format of 198mm high x 129mm wide, spine width 20mm, as well as including the penguin branding and all additional elements such as the bar code.
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