After research and idea generation I defined my concept. The concept was to get people involved with the promotion, as from the research I found that it was all one-sided as the company didn’t interact with the consumer, because of this I came up with the idea of a social media led computation to win small branded prizes. The prizes would be won by the consumer posting a picture of themselves with their favorite orchard pig cider to social media with a select few hashtags and that would enter the into what would be a weekly draw. This concept would allow for promotion and multiple social media sites, as well as in pubs/bars and even in the supermarkets.
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