Here are all of the final pieces that I designed for the Orchard pig live brief, all of which incorporates pre-existing Orchard Pig branding. A bottle neck tag which has interchangeable features such as colour scheme and slogans on the back, the pig snouts that reflect the bottle's branding, are on the inside of the tags that can be removed for the social media campaign. A bar mat which incorporates the same marketing as the bottle neck tags with same social media slogans and hashtags. All these work together as part of a campaign to get the consumer interacting with the brand on social media platforms by posting their selfies with the cider.
I believe that these are all successful response’s to the brief as the designs all promote the cider in a fun and adventurous manor, they also promote the brand as the only craft cider as it is asking the public which they drink and not telling them to drink it just presuming they already are.
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