Studio Brief 1 Design ideas

After doing a few quick sketches by hand i then went to photoshop to try recreating then to give then a more professional look so i could see clearly how they worked. Just before i started designing i decided to research a few 'urban' fonts and came across two very different fonts, Viking Stencil Stencil which is a stylised stencil font and High Tide Regular which is very geometric, these fonts heavily influenced my designs.

 

- This design is from one of my initial sketches. I used Helvetica Neue Thin font for the type as it is a very modern and simplistic font. I transform the 'u' so that i overlapped with the 'o' to add a small simplistic detail thats isn't over complicated like most of urban outfitters branding has been. I also tightly kerned there letters so make a slight change to the font, 'tfitt' is very tightly kern compared to the rest as i wanted it to look like they were joined together be their strokes.
- This design consists of a mix of two fonts, Viking Stencil for the 'O' and 'U', and Helvetica Neue Thin for the other letters. Using the Viking Stencil font not only adds emphasis on the two letter at the beginning of the works it creates interest and a focus font. The two letters alone could be used as their logo/symbol on branding items. I also kerned the letters 't' and 't' in outfitters tightly again as i think the look of the strokes touching is a nice simple change to font.
- This design is a development of the one above. I decided to try combine the two ideas i have already created by simply over lapping there first two letters and adding one colour in so you could clearly see the different shapes. This worked well as the colour contrast was simple to effectively separated the letters. To develop this more i would experiment with the colours and make it relate to the current colour scheme they are using.



- This design is created simply using the Viking stencil font and changing the colour of each part of the letter. This gave the design a playful and fun feel which reflects the atmosphere in the stores. The colour scheme of green, blue, red, pink, yellow and purple is playful but could be considered as too much for the eye and may not work well on different scales o could possibly limit the legibility.
- This design is a development of the design above, i reconsider the colour scheme to only three colours, pink to represent female, blue to represent male and a green as a gender neutral colour. This improved the legibility slightly but seemed to loose the playful feel that the other design has.

- This uses the font Bilius Regular, i thought it best represented one of my design ideas if joint writing in a handwriting style. This design looked very relaxed with the fluent curves of the letters, which reflects the clothing brand store it is representing. I used the same orange as the store is currently using for their store signs as i wanted to keep some part of the design the same, and the orange is a very playful and fun colour in my opinion so worked was with the font.




- This is a design i developed for a few of my initial digital designs, using the same always of out 'U' and 'O' in the Viking Stencil font and combining it with another from that i found called High Tide Regular. The geometric style of letters is very modern and edgy just like the company is known to be. I altered one aspect of the font as i wasn't completely happy with the look of the letter with the rest of them.

- The 'T' on the right of this image is the original 'T' from the font, but i wasn't happy with it as compared to all the other letters that have lines within the letter form that join onto other parts of that individual letter, the letter 'T' was topped with crossed lines and looked separate to the rest of the font. For these reasons is decided to create my own 'T' to add to the font, the letter on the right, similar to the other letter styles i used to straight lines that joined arms of the 'T' to the stem.
- Add the newly redesigned 'T' to the letters made the font look more complete. The mix of the two deterrent fonts is playful and creates interest by the contract of the two. To develop this design more i will play with the arrangement of the words and also the colours to see if it changes the impact of the design.