At this stage in the design process of my rebranding of urban outfitters logo i have a wide range of research that have influenced my starting point of my initial designs. My design needs to be fun and playful to match the companies feel, but needs to able to still be recognisable with the brand.
To take my designs further i need to do more research into the placement of where the logo appears through the store such as labels, shopping bags an also the sign on the exterior of the store and take this into consideration when choosing my final design.
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