Viking Stencil
Viking stencil is a font that i found when searching for a modern and 'urban' font style, that different to the classic helvetica and futura. The stencil look reminds me of a graffiti style lettering which is very artistic and considered a common thing to do for young 'hipsters' which is one of the brands target audience.
High Tide Regular
High Tide is another font that i found, i liked it because of its geometric style, that is also very playful with its lines. I think it is very suited to the brand as its very simplistic but there is similarities to the font helvetica which is reflected in the things that the store sells as the style of clothing is similar to that of the 80's/90's era.
Helvetica Neue Regular
Helvetica neue regular is used in some of my designs as compliments the fonts that i found well as it is similar to high tide and also has a nice contract with viking stencil bold letters.
After finding this font High Tide i found that Space a leeds club is also using it in there branding. This reflects my choice of the font was and shows that is appeals to the target audience of urban outfitters, as space is an alternative club with 18-30 year olds go to.
A similar font to high tide is the one in this flyer for a club night at hifi, another club in leeds.
Similarly to High Tide the font uses lines extra lines in the letter form to give it a geometric look to it.
From finding these examples of this style of font already in use in branding that are aimed to the same age range as my target audience it has clarified that they are the most appropriate fonts to use.
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