SHEET
Sheet is a paper produced by beach london for urban outfitters, that show cases creative students design work, and is offerend in stores for free.
"Beach London is a gallery and agency in Shoreditch, London. They specialise in working with, and exhibiting the artwork of, commercial creatives; graphic designers, photographer, animators and illustrators."
Above is the quote from the first page of the paper, and to the right is the art work that is on the inside of the front cover, it is a double page spread.
The paper is made up of numbers A3 pages of design work students have sent in on a brief that beach london has set and asked for submissions on. Below are a few of the pieces of art work this issue features
At the end f the paper they give you details for the next submission brief and where to send them.
This paper is a great idea as it gets the creative shopers involved with something that goes on in stores, and is also aimed at the target audience as 18+ are the kinds of people that create creative pieces for publication as they are constantly creating them at university or even as there own practice.
The publication is fun and well reflects the atmosphere in the stores.
As well as this creative publication in store i also found a wall in that had the leeds college of art logo on (and possible work from students), this shows that the company supports being creative and fun and also of local institutions.
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