Below are four of urban outfitters other rebrands. All of the rebrands are completely different, but stick to a limited colour palette.
- top left - window treatment that was done as a promotion
- top right - initial use in 2005
- bottom left - universal logo 2009
- bottom right - european versions of us logo
A common themes between them all are
- They are all readable, not necessarily legible, this allows for designers to play with the layout and lettering.
- The colours are limited
- The lettering is bold or in capitals
Shopping bag from 2014
Shopping bag from October 2015
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