Studio Brief 1 KernDown

We were given 5 san serif letters that we had to create a word from, and lay them out and kern them in such a way that it created a meaning :

By kerning the letters SOVOJ tightly and on a curve we thought this best represented an ice-cream company, as the curve follows the shape of most upmarket ice-cream tubs. The tight kerning gives it a modern and professional feel to if that would reflect an upmarket ice-cream company well. 

We kerned the letters with tight even spacing. We thought it best represents a well established car company because of its set letter style, that gives it a professional feel and that has been taken into great consideration about its simplicity.

We kerned the letters with equal spacing, spreading them out over 3 lines, and on the bottom line just the letter 'J' on its own. This created an interesting compassion that we through best represented a new modern wine bar or up market pub, with its edgy layout.

We decided to tightly kern the letters and put both 'O's above each other, one touching the ascender line and the other the descender line. The layout of the letters we thought would best represent a 

clothes brand aimed at young adults, as it playful yet simplistic with its san serif lettering.

30 second Kerndown

This was our response to the company that would be a luxury car firm. We kerning the letters to give them large spacing and all inline as we thought this gave a simplistic, and the most professional looking layout.

This is our response to how we would kern the letters to best represent a student club night. We equally spaced the letters to give is some form of structure, but then played with the alignment of the letters to make it fun to reflect the expected atmosphere of the event.

This is our response to what would be used for a pest control company. We tightly kerned the letters as we thought this gave an over all serious feel to the word/name as the company needs to be taken seriously and not as a joke. 

This is our response to what would be for a condom company. The letters are loosely kerned and also uneven, we thought this worked best for this company as its not too serious and wanted the customer to notice this from the start and not think it is a very formal and unapproachable.

This is our response to what would we the title of a new Quentin Tarantion film. The letters are kerned in such a way that they are evenly spaced, the 'J' that is on its side was placed like that to represent a run as most of his films contain a lot of guns and are action packed.

This is our response to what would be a children's animation series. The letters are evenly kerns and kerned in such  way that they create a curved shapes line. The light curve of the letters creates a playfulness to it but is still readable. Over complicated design layout may confuse the younger viewers.