OUGD404 - Study task 1 - Colour

We were set task were we given specific genres in which we must apply a stereotypical and alternative colour to using the colour swatches, picking out pantone numbers.From the list of genres we chose chick lit first. We decided on the stereotypical colour of pink, this was because we considers pink being associated with females, and is socially associated as a very feminine colour, this was relevant the the genre as it is aimed at females. we choose the pantone number EB67B9.

The alternative colour for this genre was a light blue, we decided upon this colour as historically blue was a colour originally intended for females, and is light and not to be taken seriously, similarly to some of the stories in chick lit. the pantone colour code for this blue was A1D8E0.

The second genre we choose was fantasy. We decided on a primary colour of deep blue to give the feel of mystery, and loosely related to deep space, one of the many settings of fantasy books. The pantone colour code for this blue was 005293. We then decided that the alternative colour for fantasy should be a teel. We came to this conclusion as a group because it is similar to the chosen blue but has more depth to it and can be related to a range of different situation, which is reflected in the genre as it has more different settings and story lines.

Our third genre we chose was western, our primary stereotypical for this genre was a light brown, we associated this with dirt and the colour of old wooden saloons and cowboys. The pantone colour code for this was B06F00. The alternative colour for this genre is an yellow gold, we chose this colour due to its association to goldmines and also sheriff badges that appear in many of the western movies. 

Our last genre was horror. for the primary stereotypical colour was chose the pantone colour P 54-8C, a very deep red, we chose this because of the strong relationship between horror films and the association of blood. For our alternative colour was chose a dark grey, we chose this because horror films as usually set on a night or in dark places to make it scarier and we though black was too obvious so chose and alternative grey with the pantone colour code of 423132.