Book Ideas

Below are 3 different ideas for a book there have lead from my summer project looking a type on shop signs and what style of font they use.

1. Book on how commercial type uses colour and font in such a way to portray the way it influences purchases and also how luxury the brand is.
2. An art book using the brands type creating art pieces possibly using collage to take the type out of context to see if you still recognise the brand.
3. Coffee table book showing the difference in type from commercial shops and boutique shops. Mainly photographic with text at beginning and end.

      When receiving feedback on these ideas it was apparent that most people liked 2. and were interested in looking at a book what experimented with a brand typeface in an artist way to see if the brads intended feel would still be there or if it would portray a different image to the brand. From this feedback I have decided that I will take this idea forward and research into interesting way to present type as a starting point to inspire the content of the book.