Summer brief presentation and feed back

Below are images of my presentation of the summer brief, i choose a small selection of my images to give the group an idea of what i had based my summer project on.

- playfull A creating a tortilla chip which is reflective of the company, and a nice playful touch to a simple san serif font

- A bright neon C to represent the bright, playful and friendly environment that the restaurant wants to portray itself as.

- A simple and sleek Y represented the modern budget restaurant 

- A simple sans serif K in a neon blue to represent a playful and friendly environment for everyone

- a W in a serif font that is made from neon lights, they irregular lines create a interesting and playful touch to a serif font.

- a san serif font N dont in the style of stencil to create the idea that the parts are working together to create the letter and also create a handmade feel.

- a simple san serif font H in a gold shinny material, this creates the idea of luxury and wealth giving the brand a sophisticated look and feel.

Feedback : 

- focused on looking at the effect the type has on the branding.
- what effect it has on the consumer
- take the type out of context and see if it still makes an impact and it recogniseable