Brief 2 - YCN frontier - finals and submission boards

"Our big idea will make frontier stand out as not many lager brands have a dedicated App, we believe this to be beneficial to your brand as frontier lager has a large online presence, but this is mainly on Instagram, and frontier lager is perceived as a social drink, therefore an App is beneficial as consumers can interact with the brand anywhere direct. As your website contains a lot of information of flavour and also it's food pairings we think that it would show the lager in a more appetising way and become their go to drink. As not many lager brands offer food pairings or any other interactive aspects we believe in this generation aiming at the age range of 25-35 years old that this would be successful as almost everyone has a mobile phone so everyone would have access, anywhere at any time."