information from "visual research" by Noble and Bestley extract
semiotics, deconstruction or communication
semiotics, deconstruction or communication
research methods
visual matrices, typologies, visual overlays and what might be termed x-ray methods to reveal variations and changes in form and composition across sets of visual material
visual conparisons
review, comparison and analysis of the existing visual material within the area that the designer is planning to produce new work
For commercial design, that maybe focused on a review of existing products and for marketing common trends, styles and coventions
new design work will need to take account of such conversations, weather to maintain a sense of originality by avoiding common cliches
Typology
Qualitative and quantitative analysis
Qualitative: reading of images and visual signs through semiotic analysis is a qualitative act in itself: although the responses can be evaluated statistically or numerically as a form of quantitative analysis, the initial data gathered is based on human reaction to the visual forms and experiments presented.
Quantitative: analysis is based on mathematical principles, in particular statistical methods of surveying and interrogating data (counting, in other words). By generating a batch production of visual forms to test, the designer can place these objects in specific locations in order to compare the range of positive and negative responses from a target audience.
in research make mistakes, you can only figure out what works by determining what doesn’t work
“I have not failed. Ive just found 10,000 ways that won’t work” Thomas Edison
the range of rhetorical termms utilised in graphic design:
Irony
Antithesis
metonymy
pun
metaphor
personification
hyperbole
parody
pastiche
detournement
idea generation
Heads of State Heads of state is a graphic design studio based in america, there work contains a large amount of modernism within it especially there posters and illustrations. The imagery that is shown for the Boston and Brooklyn Runners Guide are great example of there colourful and playful illustrations.
Olly Moss
Olly Moss is a interesting and colourful poster designer, he creates amazing and simple posters related to a wide range of films. The style of the poster fits seamlessly into the genre of the film and every poster if different and unique from each other weather there part of a range or a lone piece. Olly’s work is an amazing example of contemporary modernism influenced design today, as his posters are all basic and made with simple colours allowing for some amazing posters to be produced.
NateWilliamss
Milton Glaser Milton Glaser is a very versatile and experienced designer that has created many iconic pieces of graphic design such as the I heart NY advertising campaign and the famous and colour Bob Dylan poster. What makes Milton an amazing graphic designer is his versatility in creating such a wide range of different pieces of graphic design.
Joseph Muller Brockman Brockman was a architect and a designer, who specialised in simple designs and using clean typography to amazing pieces of design. He is recognised for his concert posters for the Tonhalle concert hall in Zurich in which primarily used simple shapes and colours to represent the performances and music been conducted with in the concert hall.
idea generation
1. design products for ikea that are moderist and
similar to early 1900’s style in the form of a cataloge
News print style paper, reprsentative to cataloge
paper.
Digital print because of mass scale printing.
Perfect bound publication
Vibrant colour
The images used in the cataloge would be designed and created by me using adobe software and
photography elements.
San-Serif typography.
It would be functional and modernist in principle.
Economic at heart but aimed at 18+ wide public.
2. book showing moderist design today
Durable stock.
Digital print because of mass scale printing.
Panflet bind.
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography but limited type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
3. book of moderist design from 1900’s, art,
architecture etc
Durable stock.
Digital print because of mass scale printing.
Perfect bound publication.
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography but limited type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
4. desgin an art book in modernist style
Durable stock.
Digital print because of mass scale printing.
Case bind.
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography but limited type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
5. book based on most influencil moderism design
Durable stock.
Digital print because of mass scale printing.
Burst perfect bind.
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography but limited type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
6. take a piece of design from 1900s moderist movement and advertise it as something to be sold today
100gsm Paper.
Screen print.
viberent colour.
Illustration.
San-Seriff typography.
Modernist, functional and eye catching.
All ages and sexes.
Legible user experience.
7. publication on modernist furnature, comparing it from then and now
90gsm print style paper, reprsentative to cataloge paper.
Digital print because of mass scale printing.
Perfect bound publication
Vibrant colour
The images used in the publication would be a collection of found imagery.
San-Serif typography.
It would be functional and modernist in principle.
Economic at heart but aimed at 18+ wide public.
8. a book where you guess if the modernist piece of
design is from the early 1900’s or modern day
then and now
90gsm print style paper, reprsentative to cataloge paper.
Digital print because of mass scale printing.
Perfect bound publication
Vibrant colour
The images used in the publication would be a collection of found imagery.
San-Serif typography.
It would be functional and modernist in principle.
Economic at heart but aimed at 18+ wide public.
9. zine about modernist design to be distrabuted in design schools
then and now
90gsm print style paper.
Digital print because of mass scale printing.
Pamflet bound publication.
Vibrant colour.
The images used in the publication would be a collection of found imagery and some illistrations.
San-Serif typography.
It would be functional and modernist in principle.
Educational at heart but for all ages.
Educational and legiable user experience.
10. Information leaflet about modernism and moderist design today
Durable stock. 90gsm/100gsm
Digital print because of mass scale printing.
concertina fold
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work giving example of modernist work
San-Serrif typography, that is as legible as possible
Fuctional and modernist principle.
Designers for all ages and sexes
Functional and legible user experience.
11. swiss style poster range promting/showing modernist leaders
100gsm Paper.
Screen print.
viberent colour.
Illustration.
San-Seriff typography.
Modernist, functional and eye catching.
All ages and sexes.
Legible user experience.
12. zine about leaders of modernism
90gsm print style paper.
Digital print because of mass scale printing.
Pamflet bound publication.
Vibrant colour.
The images used in the publication would be a collection of found imagery and some illistrations.
San-Serif typography.
It would be functional and modernist in principle.
Educational at heart but for all ages.
Educational and legiable user experience.
13. informative zine about the rise and fall of modernism
90gsm print style paper.
Digital print because of mass scale printing.
Pamflet bound publication.
Vibrant colour.
The images used in the publication would be a collection of found imagery and some illistrations.
San-Serif typography.
It would be functional and modernist in principle.
Educational at heart but for all ages.
Educational and legiable user experience.
14. branding the baubaus to look like a modern day art
school (bringing bauhaus to today)
100gsm Paper.
Screen print.
viberent colour.
Illustration.
San-Seriff typography.
Modernist, functional and eye catching.
All ages and sexes.
Legible user experience.
15. Publication about the bauhaus on how it influenced modernist design
Digital print because of mass scale printing.
perfect bound
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography but limited type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
16. publication about key features of modernist design and what makes it modernism
Durable stock.
Digital print because of mass scale printing.
Perfect bound publication.
Vibrant yet simplistic colour scheme.
The images would be a colection of deigners work in a modernist style.
San-Serrif typography and legible as there will be bulk type.
Fuctional and modernist principle.
Designers for all ages and sexes.
Functional and legible user experience.
17. redesign a collection of book covers/album covers into a modernist style
100gsm Paper.
Screen print.
viberent colour.
Illustration.
San-Seriff typography.
Modernist, functional and eye catching.
All ages and sexes.
Legible user experience.
18. create a contempary modernist typeface
limited colour
no imagry
sophisticated in style, san serif, smooth curves and sharp edges
19. branding leeds so it has a modernist identity
limted colour palet
sybols for imagry
san serif and limited typography, very legible
functional so that it is legible and recognisable
for everyone
visual user experiance
20. book of basic templates that can be used in
combination to create a modernist piece
90gsm stock
digital print becasue of mass scale printing
perfect boud / possible digital
limited colour black and white
templates/ examples on modernist compositions
function and helpful to designers wanting modernist inspiration
desginers as main audience
simplistic so that it is easy to use
prototype solutions
Artist research
Heads of State Heads of state is a graphic design studio based in america, there work contains a large amount of modernism within it especially there posters and illustrations. The imagery that is shown for the Boston and Brooklyn Runners Guide are great example of there colourful and playful illustrations.
NateWilliamss
Nate is a artist and designer who created a lot of modernist style illustrations and designs. He primarily uses simple shape illustrations and simple representations similar to Swiss modernist shape work, he also creates a variety of pieces in which the colouring of the typography allows for it to become part of the image. His work is very simplistic overall allowing it to appeal to all age groups, this is a unique style to achieve because it is very difficult to create a piece of work that can be accessed by all audiences.
Milton Glaser Milton Glaser is a very versatile and experienced designer that has created many iconic pieces of graphic design such as the I heart NY advertising campaign and the famous and colour Bob Dylan poster. What makes Milton an amazing graphic designer is his versatility in creating such a wide range of different pieces of graphic design.
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