Leeds Light Night Poster:
I decided to make a poster for Leeds light night as it was my first time attending the event and it was a great experience walking around visiting each installation through the city. Two of these installations stick in my mind when it came to designing a poster about the event.
my first development was based on the parade of people with glowing umbrellas so I attempted to digitally replicate them using a glow overlay on photoshop. This was not as effective as I imagined it to be and I was unaware of how I could improve the glowing effect to replicate the installation/performance.
My second development was based around the concept of a light bulb representing the theme of the entire event although this was a realistic image of a light bulb and not a representation which is typical of the Swiss style, I decided it was more appropriate as the event was a physical experience and could not be represented purely by shapes. Aswell with this design I experimented with gradients on typography reflect the essence of light reflecting on the city in the night.
In this design I tried the poster without the gradients on the typography as I felt the gradients make the typography more illegible.
When receiving feedback on these designs the installation of the large moon was mentioned and suggested that I could incorporate the moon with the light bulb. From this feedback, I experimented with the opacity of the moon overlay on the light bulb which added texture to the image as well as depth all while inferencing an installation from the night, as this was the most successful of my designs I chose this as the final poster for the event.
The Tate Liverpool:
Upon my visit to the Tate in Liverpool originally I wanted to create a poster that represented the building itself similarly to the Hepworth gallery poster but as this would be too similar I decided that I would make the main focus of the poster's design on the interesting neon sign located outside of the building. While I was in the gallery I saw many exhibitions from different artists who's named I wanted to include on the poster.
text big enough that its legible, tate illustraton a little too low makes the poster look cramped
text too big
The main development for this poster was the experimentation with the composition and sizing of the posters components, as they were both as important as each other so getting the right balance was important.
For my final design I positioned the Tate sign illustration at the top of the page and in the bottom left-hand corner, I positioned the list of names of who I saw at the gallery as well as the date that I went. This composition was most successful as the type was clear but not the main focus of the poster.
University Poster:
I decided to make a poster about myself and my experience at university as it was the biggest influence to my practice then compared to a gallery visit or contact with any professional. For this poster I took influence from my initial research and began experimenting with type composition and shape.
My first design used typography providing the relevant information about my study at university as well as incorporating shapes to make use of space.
I then developed this design into a design inspired from other early research expanding on the information on the poster by using an image of my creative CV. This was relevant as it is something that has developed throughout my time at university as my skills and experience have developed with time.
I then expanded on this design further representing the inspiration to show the grid that was used in its created as I believe this is more successful in representing the design course which I am on.
In this design, I decided to combine the previous design with my second one because I believed representing the design course through the grid worked successfully and I thought it was important to include the repeat pattern of my self-branding into the poster showcasing a piece of work that I created within the poster.
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