Brief 2 - YCN frontier - promotional materials

I produced a large range of promotional material that was integrated into the use of the app as the majority of the promotional material was location based activation of the next stage of the quiz. The promotional material was a hybrid of some other branding research and the bright colourful nature of frontier.Within promotional material we also wanted to showcase how the app would work and how simple and user friendly the app was. These pieces could also be used for social media as well as typical promotional ad campaigns (see example of Facebook page and Instagram). 

For a social media campaign we developed a range of pieces from a poster to pieces that would be found within the bar, some just purely promotional. However the Bar QR code sign had to have a design were the code and its purpose were prominent, the poster with the QR code is intened to be free standing and stand up right so that it is visible and can be put anywhere. Another method of placing the Qr code around the bar we chose to place it on a coaster design as well as a poster. These designs and methods allow the user to scan the QR code in order to play the quiz and earn there free pint.