Above are the front covers for the original modernism look book. I took influences from early Swiss posters for these designers. The design top design was inspired by an original Swiss poster that used simple block shapes, the long rectangle shapes are representative of the books pages on this cover, I also used a san-serif typeface (Helvetica) to stick with the characteristics of Swiss modernism. I decided to redesign this orginal cover as there was too much going on, and didnt lead itself to true modernist design, as I believe the more simple yet effective a cover can be the more successful it is at modernism.
To create a simpler front cover i decided to use shapes to represent the work/artists in the look book as a group of the shape could be represented as a collection which is what the look book is all about. To represent the coming together of the artists in one publication I decided to overlap the circles to create a small contrast of colour that can be found in most modernist design as they used gradients to add depth to what was a flat 2D image. An imported part when design this cover was to keep the same san serif typefaces as this is a recognisable trait of modernist design. As the original cover used navy blue I choose to keep this consistent with the redesign to keep the connection between the original and the redesign. For volume 2 of the look book, I opted for the same style of cover but in red. I chose red as it is a classic colour similar to navy blue but also they have a subtle contrast that complements each other.
frame image well, type legible and clear
added colour to the plain background, type is less legible as it is split up
Above are experiments and developments of the proposed page layouts from the original look book. I experimented with the type position as the type on each page is important as it is the reference for the image and key to giving the artist credit, because of this the type needed to be legible yet not detract from the artwork. I experimented with using a blue line, the same blue as the cover, to break up the blank space around the image and also create a consistent colour scheme throughout the zine. By adding this splash of colour in the form of the blue line I was trying to create a modernist feel that would be consistent throughout and would be noticeable with or without the artwork. I decided to use this layout as when receiving feedback it was said that the other composition detracted from the images and may contrast too much with theartworkk depending of the images colour, they also agreed that the type positioning was the most successful as it clearly indicated who work it was.
Developing these designs further in my second version of the look book I had to consider a similar type placement/size as feedback last time said that it word well. With this in mind I then designed half circles to create a stronger link to the front cover design, the reason I used half circles not full circles like on the cover is to strengthen the representation on unity within the publication of modernist designers work that has been brought together and collected in one easy to view publication. Similar to the front cover I used matching colours to each volumes cover colour to create a flowing design aesthetic.
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