Brief 8 - Posterize - Hepworth and You've Got Mail

Hepworth ALINA SZAPOCZNIKOW Poster: 

The first poster I decided to make was from my visit to the Hepworth gallery in Wakefield. While I was there I looked at the exhibition of Alina Szapocznikow work called human landscapes. 

In my poster design I decided to include only the date of the visit to the exhibition and not figure that I saw in the exhibition as I wanted the poster to represent my visit, not the exhibition its self, because of this I thought that a key feature to include on the posters would be a simple shape-based illustration of the building. Black was used in the background to make the grey illustration of the Hepworth building stand out and become the posters main focus.

 In this development version I added the blue block of colour to the bottom of the poster to represent the river of which is situated next to the Hepworth.

Throughout my development I experimented with the positioning of the typography as this was a key part to the design because it is the only reference to the gallery visit/exhibition itself.

When receiving feedback on this poster developments the most successful poster in my peers opinion was the poster with the Hepworth name at the bottom of the page and the exhibition details in the top right corner, they said that this was successful because the most important information was at the top on the page, and the name of the gallery brought your attention down the page to the illustration as I agreed with their opinions I decided that this would be my final poster for my exhibition visit. 

You've Got Mail Posters:

I decided to make a poster for the You’ve Got Mail excessive from ppp as I found it to be very useful and helped me gain a lot of confidence when speaking to professionals. For the poster design, I decided that I would use the content of what I sent out to the studio The Archipelago as the main focus of this design.

I started by experimenting with a diagonal repeat of the front of the box that I sent out and the cactus seed packet design, this created an interesting perspective, but did not allow much room for any added type or information that would add context to the poster.

When further developing this initial design I removed the repeat leaving more space for typography but when adding typography in this space it did not visually improve the design as the angle was distracting.

After further development, I place the images vertically and added typography in the empty space of which the image composition created. My first development included the ‘you’ve got mail’ title as well as the message that was sent to the archipelago studio, this was more successful then the previous designs but still wasn’t as successful as it could be, because of this I decided to ask for feedback on how I could simplify this design. 

It was suggested that I should use just the studio's name instead of the lengthy message that was sent to them as it still informs the viewer on who the mail was sent to. From this feedback, I experimented with the use of the studio's name and created the final design where the ‘you’ve got mail’ title and the archipelago name are both in bold San-serif typefaces using the same green from the imagery.