When thinking about the target audience for the original look book I decided that it would be largely for designers, or people interested in the art movement or learning about the art movement. To make sure my work was suitable for everyone in my intended audience it was important that I created demographic profiles which covered a wide range of details so everything could have been considered when designing. After rethinking my audience I decided that the look book would work better it is didn’t have such a limited audience. This will be shown through my chosen channels of distribution as it is intended to be distributed to a wide range of stores and be accessible on multiple platforms. Although the audience is wide I still am keeping in mind the original audience when designing as they are the core target audience but I also want everyone to feel included as welcome to look at the beautiful modernist graphic design that is created today.
Original intended audience:
Name: Matty Mitchell
Age: 24
Sex: Male
Occupation: Graphic Designer
Location: Manchester
Class: Lower
Personality: He is calm in nature and is always looking for new experiences in life.
Interests: Arts and crafts, Graphic deign, typography, Video games, film buff and Star Trek Fan.
Name: Abigail Fairburn
Age: 17
Sex: Female
Occupation: Student
Location: York
Class: Lower
Personality: Friendly and out going in nature, loves cappuccino’s and shopping at vintage shops.
Interests: Arts and Crafts, Fine Art, Music, Arctic Monkeys, Films
Name: Angelica Randle
Age: 20
Sex: Female
Occupation: Student
Location: London
Class: Middle
Personality: Enjoys reading classical literature,
Interests: History, literature, culture, Arts and Crafts, Cinematography
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