What I believed was the most successful part of this project was teaming up with Anna as this allowed the project to achieve its full potential because Anna had first hand insight into what was available for vegans and liked by vegans as well as stronger illustration skills then myself. Although overall the collaboration was the most successful part it was the most challenging part at times as working to both of our schedules was difficult at times. The most successful part of the design was the pattern combined with the typography as they both complemented each other and created a design that was fun and effective for its intended purpose and audience. The most unsuccessful part of the process was the photo shoot as it took longer then expected and we not happy with a lot of the photos taken as not all bars were in focus and we were not consulted about which photos we wanted to select for editing and after receiving the edited photos we still had to make alterations by editing them ourselves. If I was to do this project again I would only change how the bars were photographed and who by as I believe this let down our promotional materials. If i was to extend the project I would create a larger range and mock them up on a shelve in a store to get the full effect of how they would look in context.
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