After researching and deciding on the name Ninety- ninety i moved on to designing a selection of logos. As the name suggests I took influences from the idea of 90o angle and the shape of a mountain which related to the brands audience of snowboarders.
1. Like the angle of the text. angles dont look like angles as they are too dark,
2. better than 1 but type looks out of place
3. dont like the opposite angle of text and angles drawing is too small.
4. like the use of type representing the angle, would be legible at any size
5. again like the angle, smaller angles too distracting and over complicated
6. simpler but too much black
7. like the use of arch making the representational angles stand out more,
8. like the detail of the mountain but too distracting from type. type need to be clear
9. like linear type, could work well down a sleeve mountain shapes too harsh
10. mountain shapes still too distracting from type
11. too cramped, type is not legible
12. type is more legible but still not clear.
13. clear type, would work well on any scale.
When it came to choosing a logo design that i thought would best represent the brand I decided to ask for feedback as in my opinion there was a few design that I thought would work best. The feedback i received from fellow students was that design number 7, 10 and 13 were the most successful overall as they were simplistic in style which would easily allow them to work on a range of products in a range of colours across a range of different sizes. After receiving this feedback I decided to use logo number 7 as it was the most representable for the 3 most successful designs and was a good compromise between purely typographic and a detailed logo. The limited detail in the logo allows the design to be resized with ease and does not limit its effectiveness as a design.
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