The most critical stage to the App was developing the wire-frame, by creating versions of the wire-frame it allowed us to judge how well the App would work and if our intended design worked successfully. A key part of the application was usability, we wanted to make an app that was as usable as possible. We wanted to created an App that was as simple as it possibly could be but built upon the pre-existing features found on the Frontier website creating an inclusive app that includes more audiences than just the target audience.
The social aspect of the pub quiz is very important as it is a big part of pub culture and our aim is to encourage people to try frontier, while drawing them to frontier locations using the pub quiz. By having the pub quiz as an integrated part of the mobile App it allows the target audience to take part while promoting the new format.
It was important to built upon the pre existing branding material for frontier, this created a simple and clear link to the website, a example of this is the home screen. We created a set of pages with clear headings and we decided to make images that were all linked together through the same simple colour of white to contrast the colourful background allowing the user to clearly see information that the pages provide. Another design feature of the app was the conscious choice of colours that created a simple yet effective flow to the app.
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