After deciding on a final logo design, I began applying the logo to various different products, these products were determined from my survey giving me accurate information on what my target audience would want to purchase. These products included a t-shirt, hoodie, jumper, leggings, phone case and hat. When applying my logo design to the products I kept in mind that they were for a gender-neutral audience and kept the colour palette limited to muted colours such as black, grey and white. When it came to making my products I used psd mock ups as I did not have the time to produce physical products and I did not have the budget to pay for them making as this would not have benefited the project. When placing the design on the mockups I had to keep in mind the sizing and placement, If the logo was too big then some people would be off-put from buying the product and if the logo was too small it would not be beneficial to the brand. From this I decided that a small logo on the front of the t-shirt/hoodie/jumper would be appropriate to this type of brand as similar style brands often do this and have had great success with it. For the back of the t-shirt/hoodie/jumper, I decided to use a large logo as the back of the garment is usually where brands place a large logo so that other people can recognise the brand from far away. This would be overpowering and off putting on the front of the garment as the brand is not a big well-known brand. On the t-shirts/hoodies/jumpers I used a grey logo as it worked well on both black and white, this allowed me to be consistent throughout my designs. On the phone case and leggings I decided to apply a repete pattern of the logo. This worked well as the placement of a single logo on both these products was challenging as it was not as effective as the other products.
When discussing my clothing brand with peers I was asked if I was going to create additional materials to promote the brand. At the time I had not considered this but when in a discussion it was mentioned that bags for the clothes, tags and possibly a promotional magazine would benefit the stressfulness of the brand identity. After this feedback I went on to design the suggested items, as I too believe that I would strengthen the bran and the project.
Similar to the products i decided that a simple tag design would complement the products, a white tag would be used on black items and a black tag would be used on white items. This creates a contrast in colour while still maintaining the muted colour pallet that i had decided on. The bags for the colours were designed in a similar manner with the added brown paper bag to add more texture and reflect the aesthetic of an independent brand.
The publication i create for the brand was a simple saddle stitch bound booklet that showed off the products i had designed. I chose the saddle stitch binding method as it represented the indie nature of the brand with it being handmade.
(please find a physical booklet in my submittion folder)
The final designs that I created incorporated the logo as a key part of there design, I chose to do so because when reviewing my research on indie brands, I noticed that throughout many of them their main design focus was just simply their logo adapted to many different sizes and colours. I believe indie brands chose to design there products in such a fashion so that their logo is on show allowing them to generate advertisement from every purchase because it is very visible and eye-catching which makes other people notice it. I believe I have successfully achieved what I have set out to do as I have created a professional and realistic brand identity by creating an eye-catching logo. I have also created a brand that is directly related to what its intended audience wanted\would purchase as casual wear products. I intended to create a brand that did not incorporate casual wear however after reviewing my survey results I found that the brand would be more successful and well received by its audience if it did incorporate this aspect. A successful aspect of the product design is the muted colour pallet, this allowed me to create gender neutral clothing items that are not readily available in most clothing lines. If I was to continue the designing of these products I would create a more colourful range of products as well as create a range that incorporates imagery. This would only benefit the brand when it is more well known and has a better idea of the audience that is purchasing the products.
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