A key part of my research was a survey, the questions I asked included:
do you partake in any of the following sports?
do you think street wear is effecting sport wear brands intended purpose?
Do you feel that people wearing sport apparel as street wear has effected the pricing of sports apparel?
Do you wear sports wear from brands such as vans, nike, addidas, DC, etc ?
what products do you buy from the before mentioned brands?
do you buy sports apparel from indie sports brands such as palace, supreme, hype, element etc?
why do you purchase things from these brands?
do you find the logo design to be important when viewing indie sports brands?
I chose to not include gender in my survey are the brand that I intended to create is unisex similar to the popular brand vans.
Below are the questions that gave me the most guidance on what sort of brand I should create and what sort of products to apply it to. From this survey it determined that there was a place in the market for indie sports brands as well as what type of products people buy from indie sports brands such as palace and supreme. Over 60% of the people who took the survey said that the logo design influences their purchase of the item this made it important to have an eye-catching logo design that could be easily transferred to multiple products and work in any colour. 25% of people said that they purchased the product purely for the brand name, these are the people who I don’t intend to market my brand at as it is intended to be an indie brand and not a mainstream commercial brand. 20% of people said that they chose to buy the items because of fashion and for casual wear, out of all the people who took the survey these were my target audience, as with these people in mind I could make a successful brand that would be received by its intended audience. From this research I also found the type of product that the audience would be interested in, these were: hats, jumpers/hoodies, t-shirts, leggings, and phone cases.
Below are the questions that gave me the most guidance on what sort of brand I should create and what sort of products to apply it to. From this survey it determined that there was a place in the market for indie sports brands as well as what type of products people buy from indie sports brands such as palace and supreme. Over 60% of the people who took the survey said that the logo design influences their purchase of the item this made it important to have an eye-catching logo design that could be easily transferred to multiple products and work in any colour. 25% of people said that they purchased the product purely for the brand name, these are the people who I don’t intend to market my brand at as it is intended to be an indie brand and not a mainstream commercial brand. 20% of people said that they chose to buy the items because of fashion and for casual wear, out of all the people who took the survey these were my target audience, as with these people in mind I could make a successful brand that would be received by its intended audience. From this research I also found the type of product that the audience would be interested in, these were: hats, jumpers/hoodies, t-shirts, leggings, and phone cases.
When it came to choosing a name for my brand the question from my survey that asked ‘do you partake in any of the following sports?’ had the most influence. The sport that most people who took the survey partook in was snowboarding, because of this I decided that the brand name would represent something to do with snowboarding as this seemed to be the biggest audience for my indie sports apparel brand. When researching into snow boarding and snowboarding moves i came across a move called the Ninety-Ninety, this move had a nice sound to it compared to other snowboarding moves, and from the name itself already sounded like a brand.
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