These are the colours we swatched off the Frontier website, these are the closest colours we could find that Frontier uses in its branding without having the correct pantone codes. We decided these colours were the most appropriate to use as they are the colour of the already existing branding which we didn’t want to change as it is already a very noticeable trait of the brand, and wanted our idea to continue with that but expand upon it to make the success of our idea greater. This also help to tie the our App idea with the style and design of the website.
Further tying into the existing Frontier material we decided to bring the sail ship from the Frontier logo to life and use it in the App’s loading screen to make the opening scene more visually pleasing.
As a consistent theme through out the App we chose to use the maps that feature in the Frontier logo this created a natural flow to the App design which linked seamlessly with the logo.
Similar to the use of colours from the Frontier website we decided to use the typefaces which we thought were as close to the original as possible continuing with the seamless link between the App and website.
No comments:
Post a Comment